In February 2019 when Jovi released his fourth studio album God Don Kam, reports were flying around that the album had sold 50,000 copies. I made a post asking to see some sort of proof from those who were making those claims, a request that was met with verbal hostility from Jovi’s fans. I still doubt that album sold 50,000 copies but I don’t doubt that amongst artists of our generation, Jovi has made the most album/music sales.
We live in an age where there is a lot of deceit being perpetrated on social media for various reasons. My reasoning was, if Jovi (who is, without doubt, the most talented artist of our generation) can show us how much he is making from music sales, it will go a long way in giving a better perspective to those who want to abandon everything and tread that dangerous path of a career in art.
Granted there are other things besides musical talent that comes to play as concerns making money in the entertainment industry, Jovi is somewhat the fundamental frequency. He is the poster child of what if nothing else works but the music is good. Even at that, Jovi is an excellent marketer and understands that he is his own PR.
We see artists that have no business having an assistant, a manager and a PR, walking around with all this dead weight in the name of a team. What usually happens is the artist gets walled off under the guise of branding and they would even leave communication on their social media pages to someone else at a stage where they have to be at the forefront, interacting personally and building a fanbase. The average upcoming artist today is trying to paint this picture-perfect image at their own expense. Fhish (RIP) understood this and that is why he was able....