127 entries.
A major creator-economy acquisition—the sale of Khaby Lame's company for $900 million in equity rather than cash—marks a quiet shift: influe…
When Francis Ngannou appears to stake millions on a Cameroon match, the post reveals this is not personal gambling but contractual brand mar…
A TikToker known as Jesus Girl faced police custody over allegations of promoting a fraudulent financial services company that defrauded som…
The founder reflects on taking PoiseSocial offline at its peak, not as failure but as a deliberate act of integrity. Faced with an internet …
Poise examines the Cameroonian influencer ecosystem—a sprawling, undisciplined terrain where the term means almost nothing. From beauty merc…
This essay examines the transformation of anonymous advice platforms—spaces initially meant for vulnerable people to seek help without shame…
The announcement of Cameroonian actress and skit creator Caro's production company and five forthcoming short films marks a broader pivot in…
A critical review of Kang Quintus's second feature film, NGANU, which tells the story of a violent man who joins the military in a bid for r…
A critique of the booming digital marketing course industry in Cameroon, arguing that certificates from unaccredited academies create a fals…
This piece traces how Cameroonian entertainment blogging evolved from a practice of cultural discovery and curation into a fragmented creato…
A critical examination of how Cameroonian media outlets and bloggers have abandoned journalistic standards in pursuit of viral content, usin…
The writer examines the degraded state of influence and celebrity in Cameroon, where the term 'influencer' has been stretched to encompass e…
This piece traces the evolution of comics from dismissal as juvenile entertainment to recognition as serious art, then pivots to celebrate Z…
A critical reflection on how an unknown street musician from Akonolinga rose to global prominence during the 2022 World Cup in Qatar, outshi…
This piece examines how Cameroonian rappers use cultural references—to local history, entertainment figures, political events, and internati…
A practical guide to content creation in the age of smartphones and social media, drawing on nine years of writing experience. The author ar…
When a misinterpreted comment online threatened to pit two female artists against each other, Rinyu's measured Facebook response—acknowledgi…
A marketer examines the rapid ascent of a major Cameroonian comedy influencer and the pitfall of accepting too many brand deals at once. The…
Clay Makain Kimbi, a Cameroonian technologist and audio professional from Bamenda, challenges the Western-centric notion of smart homes by d…
The writer critiques the impulse to manufacture permanent internet fame from fleeting viral moments, examining how social media culture in C…
The writer traces the evolution of Cameroonian hip-hop from the early 2000s through the early 2010s, examining how a generation shaped by We…
Following Wizkid's loss in the Grammy Award for Best Global Music Album to Angelique Kidjo, the writer examines not the merit of either arti…
A thoughtful review of producer-turned-artist Sango Edi's debut album *Engeleh Nye Poh*, which charts his evolution from behind-the-scenes w…
Poise examines Snazzy Shikena's Afro Love LP, a ten-track project celebrating the African woman, and reflects on the artist's career traject…
The writer examines Lil Nas X's use of provocative imagery—a pregnant belly prosthetic—to promote his album, and the swift social media back…
A writer celebrates the launch of *Living African*, a podcast by Cameroonian diaspora figure Anyoh Fombad that addresses taboo subjects—dome…
A sharp critique of the Canal 2'OR awards ceremony's credibility, examining how its biennial schedule, opaque voting, vague eligibility wind…
The writer examines how social media, particularly Facebook, shapes public discourse in Cameroon by amplifying shock value over nuance, and …
Cameroonian food bloggers, particularly those cooking for diaspora audiences, have begun filling a cultural and practical niche on YouTube. …
As Cameroonian cooking channels proliferate online, the writer examines five critical gaps in how the country's cuisine is being documented …
The writer examines the gap between the titles platforms assign to their moderators and the qualifications they actually possess, using the …
When a serious car accident involving rapper Tenor dominated Cameroon social media in July 2021, media personalities like Steve Fah quickly …
The writer traces the evolution of the mixtape from its analog origins in the 1990s—homemade cassette compilations—through its centrality in…
The writer examines the trend of parents creating Instagram accounts for toddlers, questioning whether the practice stems from genuine docum…
The writer examines how unverified or fabricated stories circulating on social media—particularly those depicting extreme cases of gender-ba…
This essay traces the evolution of Cameroonian urban music from the early 2000s to 2021, examining how technological shifts, media fragmenta…
In June 2021, Poise announced a significant shift from relying on Facebook distribution to building its own owned platform, introducing a pa…
The writer argues that while social media has made music into a content business, most Cameroonian artists create noise rather than strategy…
The writer reflects on Richard Bona's career arc—ten albums, no solo music videos, yet international jazz recognition—and asks whether such …
A critical examination of the viral Silhouette Challenge, questioning the gap between claims of empowerment and the actual motivations—and r…
A reflection on Paola Audrey Ndengue's trajectory as a multidisciplinary content creator and curator across entertainment, politics, and cul…
A celebration of Blueprint Hakeem, a Bamenda-based rapper who has maintained hip-hop's foundational values for eight years as an independent…
A reflective essay on the Cameroonian artist Gasha's rise in 2014 as a distinctive voice in a nascent urban music movement, her absence in t…
The writer examines five critical gaps in how Cameroonian cuisine is presented online: nutritional knowledge, visual quality, adaptation acr…
The writer examines the sharp public backlash to Stanley Enow's song "Tu Vas Lire L'Heure," acknowledging its lyrical weakness while defendi…
This reflective essay asks whether Jean Miche Kankan's overwhelming cultural dominance in Cameroon's comedy scene during the 1980s and early…
This essay traces Jean-Miche Kankan's outsized cultural influence on Cameroonian comedy from the 1980s through the early 2000s, examining bo…
This piece examines the distinction between being funny and being a comedian, prompted by a Freaky Table episode critiquing Cameroon's comed…
A celebration of Freaky Table, a YouTube talk show hosted by Joan Ngomba, Kwoh Elonge, and Yana Max, which brings sharp, entertaining analys…
The digital transformation of music consumption—from streaming to social media—has fundamentally altered how the industry operates. Musician…
The writer examines how accusations of
During the 2020 pandemic lockdown, bass virtuoso Richard Bona leveraged social media lives to share long-suppressed stories of mistreatment …
This essay examines Jovi's relationship to the mboko rap sound he created—a distinctive sonic and thematic identity that has defined his car…
The writer reflects on the recent wave of young Cameroonian musicians releasing EPs—compact musical projects of 3–7 tracks—and explains the …
The writer reflects on how artists name their music, using Vernyuy Tina's self-categorization as "Afro-Njang" as a case study. The piece arg…
This essay examines how Beta Tinz, an Instagram page centered on Pidgin English storytelling, built trust and cultural authority by combinin…
In March 2020, Poise celebrated its female contributors in a special themed month, and the response exceeded expectations—nearly daily publi…
Written in early March 2020 as COVID-19 began circulating globally, this post challenges what the writer sees as reckless fear-mongering by …
The writer explores Pascal's song "Douala to Brazaville," which narrates the collision between online intimacy and physical meeting—a guy an…
The writer examines Taron X's song
The writer reflects on publishing an article that sparked unexpected criticism, using it as a moment to articulate how readers should approa…
The writer examines Biggy 237, a reality competition show born from the Anglophone crisis as a means to occupy displaced communities, assess…
A Cameroon music industry figure responds critically to an entertainer's on-air remark suggesting a peer should quit music, arguing the inci…
The writer examines a Facebook platform styled after 'Fashion Police' that covers red carpet events in Cameroon, arguing that its reliance o…
A 2019 profile of Ulrich Takam, a Cameroonian webseries creator whose *Les Delires de Takam* achieved millions of views across Francophone A…
A longtime skeptic of Cameroon's film industry praises Embi Productions' marketing campaign for 'Saving Mbango'—specifically its strategy of…
The writer reflects on how a consistent, public body of work on social media—a
The writer argues that the pursuit of likes, follows, and engagement metrics has become decoupled from any meaningful intention or value cre…
The writer reflects on how consistent, public work on social media—specifically through PoiseSocial—transformed professional opportunities t…
This piece examines the gap between social media followings and actual influence, arguing that true influencers must create sustained value …
A reflection on the Bonteh Digital Media Awards (BDMA), Cameroon's third-annual recognition platform for media and digital entrepreneurs, ex…
The writer examines the 'Mboko Gang'—a vocal faction organized around support for a particular African rapper—as a case study in social-medi…
The writer examines how social media has inverted the relationship between achievement and recognition, turning insincere flattery into curr…
A reflection on the production duo Trae and Lonie Chinjong and their fusion of house music with Afropop through Mr Leo's 'Shayo'—a track tha…
On PoiseSocial's second anniversary, the writer Wandji Wilfred reflects on producing over 109 articles in that span, driven by a conviction …
Following accusations of plagiarism leveled at urban musician Daphne over the song 'Doucement,' the writer examines not the legal merits of …
A career retrospective of the Cameroonian artist Ambe (formerly Denzyl), tracing his evolution from rap-fusion in 2008 through a series of s…
The writer examines the gap between follower counts and actual commercial viability, using the case of Arii—a major influencer who failed to…
The writer argues that follower count alone does not constitute influence, and that successful marketing on social media requires deliberate…
A critical reassessment of music-driven social media challenges in Cameroon, arguing that Tzy Panchak's 'Na So' challenge succeeded where ot…
Poise celebrates KamerLyrics, a Cameroonian lyrics app created by Minette Lontsie, that solves the frustration of finding song words to belo…
This essay argues that the widely held belief that consistent content creation is the path to online success is now outdated, particularly o…
The writer argues that web series represent not a departure from traditional filmmaking but a necessary apprenticeship—a format where Camero…
A portrait of an emerging Cameroonian vocalist whose command of live performance, unconventional lyricism, and genre-blending style—rooted i…
The writer examines the claim that 'Mboko' constitutes a coherent cultural movement, finding instead a set of aesthetics and behaviors untet…
A guide to discovering and accessing podcasts as a democratic tool for learning. The writer argues that podcasts—serialized audio programmes…
The writer reflects on a local reference (Nyangono Du Sud) as a symptom of a broader cultural shift: the normalization of intellectual decli…
Writing in March 2019, the author assesses the twelfth edition of Cameroon's Canal D'Or music awards as the best-organized yet, celebrating …
A Cameroonian artist's viral success after a Nigerian pencil artist caught Kevin Hart's attention sparked a wave of comments framing the out…
Poise celebrates the lyrical density and verbal craft of Young Holiday's Worth the Wait EP, extracting standout bars that showcase wordplay,…
The writer examines the hollow pursuit of likes, follows, and attention on social media, arguing that most users—including aspiring influenc…
A reflection on public criticism of a prominent Cameroonian musician's fashion choices, prompted by a media personality's remarks and an inf…
This analytical piece examines Stanley's 'My Way' and Salatiel's 'Comme Ça' (featuring Daphne), rejecting the premise that one overshadows t…
The writer examines the paradox of Cameroon's reputation for producing internet fraudsters alongside widespread vulnerability to scams, and …
After being excluded from PoiseSocial's ranking of Cameroon's most valuable rappers, Ko-C creates a WhatsApp group and invites a roster of h…
The founder reflects on the deliberate choices behind PoiseSocial's name and editorial mission, the organic partnership that shaped the plat…
On the occasion of the editor's first year, Poise examines how Cameroonian youth confuse celebrity with image—mistaking fashion, scarcity, a…
A reflection on the backlash to a Cameroonian artist's fashion choices at a public event, and what it reveals about how local companies asse…
The writer argues that Cameroonian rappers should embrace sampling—a foundational hip-hop practice—as a means of preserving local musical id…
Responding to social media calls for a Cameroonian adaptation of Childish Gambino's
Following the viral success of Childish Gambino's "This Is America" and Falz's Nigerian response, Cameroonian social media called for a loca…
The writer celebrates KamerLyrics, a mobile app created by Minette Lontsie that makes Cameroonian song lyrics accessible in one place. The a…
The writer argues that social media, despite its capacity to spread misinformation, remains the only accessible platform where ordinary Came…
The writer traces the shift from serious, complex media—novels, documentary programming, investigative journalism—to algorithmically-driven …
The writer examines how social media platforms—Facebook, Instagram, Snapchat—have become engines of approval-seeking behavior, driven by dop…
A critical examination of Cameroonian musician Maahlox's claim that his sexually explicit and provocative music videos serve as societal cri…
The writer analyzes Stanley's apparent strategic placement of the Puma logo throughout his music video for 'Elle est la,' reading it as a de…
The internet has democratized access to learning and made once-inaccessible people and knowledge available to all. Podcasts represent a natu…
Poise examines the rapid rise of Cameroon-based artist Tzy Panchak and his label Blu Nation, crediting their efficient marketing machinery w…
The writer examines whether Cameroonian rappers fulfill the educative and intellectual mission that defined hip-hop at its origins in 1970s …
The writer celebrates Cameroonian rapper Tenor's signing to Universal Music Africa, framing it not as surprise but inevitable recognition of…
The writer navigates the BDMA awards, openly acknowledging the tension between aspiring objectivity and the human tendency toward bias. Cate…
The post catalogs thirteen distinct genres of photography—from aerial and candid to conceptual and wildlife—grounded in Cameroonian practiti…
A collection of miscellaneous biological, physical, and natural-world facts ranging from human physiology to animal behavior to chemistry an…
Rap's power lies not in shock value but in cultural references—the people, moments, and relationships woven into lyrics that make the art fo…
A measured review of a Cameroonian hip-hop collaboration that grapples with the tension between creative ambition and borrowed production. T…
A detailed review of Blueprint Hakeem's 'Excuse My English' EP, praising its production and vocal performance while offering pointed critici…
A writer new to Cameroonian cinema examines why the trailer for the award-winning series Samba fails to compel, analyzing the gap between te…
On a single day in August 2017, three major Cameroonian urban artists—Locko, Mr Leo, and Franko—released new music. The writer assesses each…
The writer celebrates Tenor Ebanglang's artistic trajectory and latest release, 'Bad Things,' as evidence of an artist choosing creative dep…
The writer observes a shift in how major artists are releasing music video content, moving away from full songs on YouTube toward shorter, d…
The writer argues that social media friendship should be purposeful rather than reflexive, and that meaningful connection requires basic res…
A critical review of a music video collaboration between vocalist Ewube and cinematographer Adrenaline, examining both the technical executi…
A wry review of Cameroon artist Ambe's single and music video 'Reste La', released under new management in mid-2017. The writer praises the …
A wry survey of the 2017 Afrimma Awards, examining both the absurdity of celebrating African talent outside Africa and the very real stakes …
This post examines how the requirement for 'street credibility' in rap has shifted over time, using the release of Skidi Boy's music video '…
Poise examines a recent Mic Monsta EP through a five-category scoring method (Production, Lyrics, Flow, Message/Memorability, Relativity), i…