A Platform Transition: Moving Beyond Social Media Constraints
In June 2021, Poise announced a significant shift from relying on Facebook distribution to building its own owned platform, introducing a paid subscription model. The move was motivated by Facebook's algorithmic suppression of organic reach, which limited access to Poise's long-form content to roughly 25% of its 17,000 followers despite their deliberate choice to follow the brand.
Hello guys,
This month of June 2021 will mark the start of a great shift for the platform that you all have all come to love and to revere. For the past four years, we have dedicated our time and effort to sharing our ideas, opinions, and philosophical views on numerous topics. These articles have sparked many great conversations and debates amongst people like you that follow this platform.
These discussions are often very enriching, and thanks to these, our collective minds have been expanded, networks have been created, and ideas have been brought to life.
It is on the basis of this that the majority of you followed us. For many of you, waking up in the morning and checking if PoiseSocial has published an article is a daily habit. Through the strength of our long form content, we have been able to convince almost 17,000 of you to follow us,
But Facebook is working actively to spoil that relationship.
You see, almost 17,000 of you chose to follow PoiseSocial for a personal reason. And so it is only fair that every time we publish an article that we have researched and written specifically for YOU, you should be able to, at the very least, see it. Choosing to read it or not to read it after that, should be your prerogative.
But that is not the case. Most often, Facebook allows, on average, only about 4,000 people to see our articles. This is just 25% of our following. This is exactly what happened to the article we published around networking, with Dencia as a focus. Thus, it does not even give you the opportunity to decide for yourself if you want to read the article. It robs you of that privilege.
Because Facebook has continuously prevented us from providing you the best value for your attention, and the full scope of diverse content that we would love to give you, we have decided to build our own platform. This decision has been given much thought, and your benefit is at the center of it all.
We are thus pleased to present to you our website, wwwDOTpoisesocialDOTcom via which we have put in place a mechanism that ensures that you have exactly what you sign up for.
This entails that PoiseSocial will now be accessible via a paid subscription format. For just 1,000frs CFA every month, you will have access to the New PoiseSocial.
What is the “New” PoiseSocial? Well, essentially, we are improving on our content, by writing mostly high-impact and high value articles which are focused on helping you directly, or stimulating you to reflect and find solutions within your immediate environment. It is thus more focused on generating tangible outcomes.
The New PoiseSocial will give you access to: -2 to 3 high-impact and/or solution-oriented articles per week -The PoiseSocial Podcast -PoiseX Interviews -The PoiseSocial newsletter -Access to PoiseSocial events.
Paid subscription will give us the resources and the ability to shed off other responsibilities we have in order to focus on PoiseSocial and serve our community to which you belong. It will also give us the opportunity to hire writers, staff, and bring more diversity to our content. It will also help us be more responsive to the solicitations we get in our inbox
Does that mean we will stop posting articles on Facebook? For the most part, yes. A few articles of general interest will still be published to Facebook for public consumption, and some articles on our website will be free, but our best work will be reserved for those who pay for the value they expect in return.
We are lucky to have you guys and we look forward to starting this new journey with you.
To subscribe, please go to: wwwDOTpoisesocialDOTcom/shop
Tino Foy & Wandji Wilfred.
By 2021, the limitations of organic reach on Facebook had become a widespread frustration for content creators and publishers globally. Platforms prioritized engagement and advertising revenue over direct distribution to followers, forcing creators to choose between paid promotion, algorithmic compromise, or independence. For a thought-leadership brand like Poise, this friction between audience intent and platform mechanics had grown untenable.
This announcement captures a pivotal moment in the relationship between independent media and social platforms—the recognition that algorithmic gatekeeping undermines the direct covenant between creator and audience. The transition reflects both a practical necessity and a philosophical statement about ownership, value, and reciprocal relationship; it remains relevant as creators continue negotiating between platform dependence and autonomy.