Business

The Art of Presenting Your Work: Why Self-Selling Matters

Poise reflects on a community exercise asking followers to showcase their side hustles, and discovers that most struggled to present themselves effectively—poor presentation, missing contact details, lack of genuine voice. The piece examines why this matters: the opportunity cost of not taking one's own work seriously, and how presentation itself is part of the product.

Staff· 24 November 2018

Yesterday we had the idea of putting up a post asking people who have a side hustle or who are basically entrepreneurs to introduce themselves in the comment section and talk about what good or service they sell. We have a platform of close to 7,000 followers and we hoped that some of our followers who do not have such a following could take advantage of our platform and gain some customers.

The truth is that neither of us had an article to submit this week and those who run pages such as ours will tell you how much it is difficult to run such a page. Facebook basically wants you to churn interesting content after interesting content almost on a daily basis in order to reach your followers. Six months ago it wasn’t like this. We could write a post and almost all 7,000 followers would see it on their timeline. Now, no.

But at PoiseSocial, even when we have to bring something to plug the holes in content production, we have to make sure it is valuable for you, our audience. And that is why we did this.

But what was done to take the place of an article has now given us inspiration for this article you are reading. We realised that many out of the over 60 people who posted about their hustle, very few know how to sell themselves. As a matter of fact just one person (ANASTASIE JESUS’ BABY) took the time to really write about not just her business, but herself and why she does her side hustle. You could see how much passion she has for what she does.

A lot of people did not seem to take it very seriously. We saw posts with so many spelling errors and poor grammar. Many people did not bother putting up any form of contact. We had to remind people to put up pictures and web links to what they do, even though we CLEARLY gave a tip in the caption saying people should put up pictures.

Somebody thought it ingenious to just put up a picture of their manicured nails. Nothing else.

We are not flawless ourselves, but the main reason we started PoiseSocial was because we wanted to shake the status quo, to inspire people to build a better Cameroon for our children. If we cannot take our hustle seriously at the start by doing our best to just PRESENT it, then are we not fooling ourselves?

It is 8:20 pm at the time I am writing this. The post we made asking people to present their hustle has reached close to 2500 people and more than 720 of these people actually went through the comment sections to read the hustles of those who presented them. Those numbers will have increased by the time you read this. Imagine that just 100 of those 720 people’s attention was caught by your hustle and they eventually turned into customers and recommended you to other customers- How much money would you have made?

See what we mean?

#TeamPoise

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