147 entries.
The post maps five economic sectors—primary (extraction), secondary (manufacturing), tertiary (services), quaternary (knowledge), and quinar…
The post argues that African ownership of mega-projects like the Dangote refinery means little if foreign expertise operates them. While a
The writer traces the evolution of personal finance from the informal savings practices of previous generations—epitomized by money kept in …
The writer argues that investors in the music industry frequently mistake financial contribution for operational competence, wrongly displac…
A TikTok star's company sale for $900 million has been widely misread as a cash windfall, but the real story is structural: the deal is equi…
Reflecting on the IShowSpeed continental tour across Africa in late 2025, this essay examines why Cameroon—despite nearly 930 registered tou…
The post argues that in Cameroon, where most vacancies remain unposted and hiring flows through networks, effective job seeking demands stra…
The writer argues that influencer marketing functions as a largely unavoidable cost for businesses entering new markets or channels, but for…
Cameroon's innovation hubs generate abundant ideas but lack strategic coherence, often recycling global tech trends rather than solving loca…
Reflecting on a 2018 question about billionaire silence in Cameroon, Poise examines whether wealthy elites have a duty to share the knowledg…
The writer examines why Cameroonian diaspora investment initiatives—once buoyed by optimism about African entrepreneurship and technological…
This piece outlines Cameroon's nine-sector development strategy for structural economic transformation, detailing government priorities and …
The writer argues that unfettered capitalism, particularly as practiced in Cameroon, widens inequality and entrenches privilege, and makes t…
The writer argues that the transition from amateur to professional habits is essential for small business growth in Cameroon, yet remains hi…
A reflection on the persistent difficulty of pricing creative and content work in Cameroon, where efficiency is often punished and the bound…
Cameroon once led the world in oil palm cultivation, with advanced hybrid varieties and the pollinator weevil that Southeast Asia would late…
Poise examines the extended deadline for the Tony Elumelu Foundation's female entrepreneurship program as a symptom of deeper structural fri…
The writer examines the global rise of Afrobeats and its uneven impact across Africa, arguing that Nigeria's dominance stems not from protec…
Côte d'Ivoire produces nearly twice as many cashews as Vietnam but captures a fraction of the export value, because Vietnam dominates proces…
The writer examines the distinction between major and independent record labels, explaining how multinational majors like UMG, Sony, and War…
The writer examines MTN Cameroon's customer compensation campaign—offering free data and credit to address network service failures—and show…
The writer examines how the calculus of artistic migration has inverted in Cameroon over the past generation. Where legendary musicians once…
The writer argues that musicians in Cameroon face systemic economic precarity that demands a fundamental shift in how they approach their ca…
A Cameroon-based writer reflects on a decade of entrepreneurial ambition and experimentation—from 2014's optimistic startup culture through …
A meditation on low-wage employment in Cameroon that resists easy blame, examining the tension between business sustainability and worker di…
The writer argues that digital marketing certificates from short-term workshops offer false credentiality and rarely translate to employment…
This piece outlines five low-barrier, phone-first business models—furniture, fashion, books, electronics, and accessories—each requiring min…
The writer argues that Cameroon's aspiration to become a music exporter is misaligned with its actual comparative advantage, and that the na…
A critical examination of the startup narrative exported to Africa from Silicon Valley, arguing that celebrated founders were rarely poor or…
The writer reflects on entrepreneurship in contemporary Cameroon, distinguishing between those who stumble into business out of necessity an…
A portrait of the Anglophone Cameroonian rapper Mic Monsta's journey from early promise through industry collapse to deliberate reinvention,…
The writer argues that poor service quality across African B2C sectors reflects the poor living conditions of service workers and support st…
A curated list of ten YouTube creators and channels offering substantive instruction in entrepreneurship, business strategy, and scaling—fra…
This piece traces the origins of brand ambassador strategy through Run-DMC's iconic partnership with Adidas in the 1980s, then applies that …
The writer questions inflated sales claims around a major local album release and uses it as a springboard to examine what transparency in m…
This essay examines the Run-DMC–Adidas partnership as a template for artist-brand synergy, then tests it against Ko-C's 2021 endorsement of …
The writer examines Ko-C's brand ambassador deal with Chill beer through the lens of Run-DMC's iconic 1986 partnership with Adidas, asking w…
The writer examines the gap between perceived and actual music sales in Cameroon's entertainment industry, using Jovi's success as a case st…
The writer examines the distinction between major and independent record labels, explaining their different structures, resources, and relat…
The writer questions whether the Canal 2'OR, Cameroon's most prestigious music award, holds any real power to shape an artist's career or th…
A business parable contrasts NASA's million-dollar Space Pen with Russia's pragmatic pencil solution, using the difference to illustrate how…
The writer argues that young Cameroonians often mistake launching an NGO or foundation for genuine social impact, when financial instability…
The writer examines genericization—the process by which brand names become generic terms for product categories—through the lens of Cameroon…
The writer examines the Hype House model—a physical creative collective in Los Angeles where young content creators live and collaborate—and…
Following a public debate on instituting local music quotas in Cameroonian media, the writer argues that the real constraint is not foreign …
This essay argues that Cameroon's economic stagnation—rooted in a consumer economy, weak industrial capacity, and colonial-era educational s…
The writer argues that artists and creatives in Cameroon fixate on visible, celebrated roles—performing, directing, producing—while missing …
The writer argues that Cameroon's creative professionals—musicians, filmmakers, and artists—remain trapped by consumer-era thinking, pursuin…
A collection of aphoristic observations on business, relationships, and personal development, emphasizing emotional logic over rational calc…
A stripped-down checklist of practical wisdom on college, entrepreneurship, money, and decision-making. The writer argues against several wi…
Poise shared a job advertisement for a Marketing & Operations Assistant role at Just Food, a Yaounde-based food processing company specializ…
Poise shared a recruitment notice for a Marketing & Operations Assistant role at Just Food, a Yaounde-based food processing company transfor…
Poise shared a job posting from Just Food, a Yaounde-based food processing company seeking a marketing and operations assistant. The role en…
A sharp critique of a structural mismatch between Cameroonian university graduates and workplace readiness, spotlighted through the writer's…
Poise examines the shortage of skilled labor in Cameroon and the mismatch between employer expectations and job-seeker capabilities. Drawing…
The writer argues that transparency in music sales data—exemplified by Muzikol's public announcement that Big G Baba sold 5,000 EP copies—is…
The writer argues that professionals across Cameroon—lawyers, accountants, designers, mechanics, and vendors—can build lasting brand authori…
A popular Cameroonian song celebrating hard work and modest labor is both a necessary corrective to social-media vanity and, simultaneously,…
The writer argues that Cameroonian artists sabotage their own financial success by treating music as a spiritual calling rather than a busin…
Poise profiles Constance, a Cameroonian tailor-turned-artisan who transitioned from sewing into cement and recycled-material design work, bu…
This essay critiques the hollowing-out of 'brand ambassador' as a concept in Cameroon's creative industries, where the term has become a soc…
The post argues that African fashion has been narrowly defined—as pattern-driven textiles or imitations of European red-carpet designs—a con…
A profile of Ritha Kelly Nengi, a Cameroonian beauty entrepreneur who founded Glowrays Cosmetics after recognizing an underserved market for…
The writer examines the viability of Cameroonian musicians promoting themselves to a domestic audience while based abroad, questioning wheth…
Marking the release of Ngoma's EP 'CAM NO GO' in May 2020, this piece sets aside album review to examine Ngoma as a case study in artist bra…
When a Cameroonian musician publicly solicited funds for a new album, the writer examines not whether crowdfunding itself is appropriate, bu…
An analysis of how Bimstr, a Cameroonian music promotional platform, succeeded by speaking directly to its young, urban audience in Franc-An…
The writer reflects on why emerging musicians often fail to present themselves professionally to gatekeepers and platforms, drawing on a pod…
The writer examines whether young Cameroonian musicians are seizing the creative and commercial opportunities that emerged during COVID-19 l…
A Cameroonian beauty entrepreneur reflects on her journey from self-described reluctant seller to confident founder of Molonga Naturals, sha…
The writer documents a case in which American rapper Theophilus London's song, featured in Netflix's *Ozark*, appears to draw from Camerooni…
Written in early April 2020, this piece examines whether modern societies can sustain the social distancing necessary to control a pandemic …
A practitioner in Cameroonian digital marketing observes that local musicians, bloggers, and creatives rely almost entirely on social media …
Personal branding is essential for women entrepreneurs navigating gender-biased career obstacles. By clearly defining and consistently proje…
This piece traces the etymology and cultural function of slogans from their Gaelic-Irish origins through their evolution into modern marketi…
A practical call to Cameroonians to identify unmet local needs—from waste management to agricultural processing—and build businesses around …
A Cameroonian beauty entrepreneur reflects on her journey building Molonga Naturals, distilling five hard-won insights about sales: stop tar…
The writer argues that Cameroonian musicians often sabotage their financial success by treating music as a spiritual calling rather than a b…
The writer examines the economics and viability of Cameroonian musicians pursuing music careers from abroad, particularly those using social…
A narrative essay examining how economic fortune reshapes friendship, tracing the arc of two men whose bond survives job loss but fractures …
The piece argues that young Cameroonian talent in sports and entertainment pursue narrow, consumer-driven paths—chasing celebrity status—whi…
The writer argues that young Cameroonians pursuing careers in entertainment and sports often fixate on celebrity and mass visibility rather …
Financial management is the foundation of all economic stability, built not on income but on discipline. The writer outlines four concrete p…
The writer examines Motherland Empire's minimal roster development over six years since Stanley Enow's breakthrough in 2013, using the poor …
This piece examines the role of artistic director in music video production, arguing that it remains an undervalued and often-unfilled posit…
The writer argues that Cameroon's entertainment industry, particularly in music video production, lacks trained artistic directors—professio…
The writer examines Cameroon's deep technological resistance as an economic and cultural drag, using Jumia's withdrawal from e-commerce as a…
An examination of how Alpha Better Records, under Salatiel's leadership, has built influence in Cameroonian urban music not through coercion…
As Africa's creative industries expand via digital platforms, most young creators—musicians, designers, fashion entrepreneurs—operate withou…
The writer examines how artists and creators in Cameroon can build sustainable income by cultivating devoted niche communities rather than c…
The writer argues that outrage over low artist payments misdiagnoses the problem: corporations have no obligation to fund culture, artists l…
A reflective account of a new event platform that redistributes risk and responsibility between artists and organizers, asking whether shift…
This piece examines how Alpha Better Records, under Salatiel's leadership, has built influence in Cameroonian urban music through strategic …
A critical examination of how an emerging artist's merchandise strategy, despite access to genuine fan affection, failed due to poor communi…
The writer argues that collaboration among Cameroonian entertainers is structurally constrained, not merely a matter of goodwill. Economic p…
The writer argues that Cameroon possesses exceptional athletic talent—evidenced by figures like Samuel Eto'o and NBA stars Joel Embiid and P…
The writer examines why influencer marketing has limited efficacy in Cameroon, distinguishing between genuine influence—built on consistent …
The writer argues that Cameroonian influencers cannot rely on direct brand sponsorships—a model slow to arrive in the local market—and must …
The writer argues that Cameroonian influencers cannot rely on brand sponsorships from major corporations, which remain slow to adopt influen…
This piece uses Salatiel's visible financial choices—investing in studio equipment, production tools, and branded assets—as a lens to examin…
Poise profiles Sandra Borno, founder of Molonga Naturals, a natural hair-care brand built on deep product knowledge, ingredient transparency…
A sharp critique of customer service failures in Cameroon, traced through a frustrating dry-cleaning transaction. The writer argues that poo…
The post questions whether Universal Music's near-simultaneous signing of Cameroon-based artists Locko and Tenor in 2018 was a strategic mov…
The writer reflects on the persistent difficulty of pricing creative services in Cameroon, tracing the problem to asymmetrical understanding…
The writer argues that in an era of market saturation and algorithmic streaming, artists face a paradox: visibility no longer guarantees inc…
A profile of Nora Gweji, who built an event decoration and planning business alongside full-time banking work, starting in 2015 with $1,000 …
The writer surveys seven technical and creative trades—graphic design, video editing, community management, content creation, web developmen…
In 2018, no Cameroonian university appeared on uniRank's list of Africa's top 200 institutions, a reversal from the previous year when three…
The writer reflects on his brother's regular $50 remittances and pivots to a larger question: Africa receives $60 billion annually from its …
A filmmaker and industry observer critiques Cameroon's film sector for expecting audiences to validate their effort rather than deliver comp…
When Cameroon-based afropop artist Magasco's December concert was scheduled just one day before French rapper Niska's show at the same venue…
The writer responds to being labeled 'Tontinard' as a casual insult by reframing it as a badge of honor, celebrating the njangi (tontine) sy…
Poise circulated a recruitment notice for 47 volunteer positions with the United Nations World Food Programme across Cameroon, spanning moni…
Ayuk Nicole, through resilience forged by an unsettled childhood and a deliberate refusal to remain idle, built Okara Brands into a skincare…
A reflection on discovering Snapburger, a new burger joint in Yaounde opened by two university students, and what their venture represents f…
The writer examines how generational shifts and digital culture have reframed our relationship to work and passion. Rather than chasing a si…
The writer questions whether Cameroon's wealthy elite have abdicated their moral and social responsibility to mentor and inspire the next ge…
A critical examination of young rapper Otang's EP pricing strategy and her management's conflation of commercial sales with charitable givin…
The writer undertakes a skeptical institutional audit of ICT University, a Louisiana-registered institution operating in Cameroon, and finds…
The piece examines the personality traits that often accompany creative talent—neuroticism, antisocial behavior, lower conscientiousness—and…
Orange Cameroon's event-based marketing push, exemplified by "The Show," marks a strategic shift in how the telecom competes with MTN. Yet t…
The writer argues that Cameroon's entertainment industry is held back by imposters who devalue artistic work and attract illicit funding. Dr…
The writer argues that Cameroon's economic stagnation stems from a consumer-dependent economy and an educational system that trains job-seek…
The writer argues that African GDP growth figures, often cited by governments as proof of economic success, mask a deeper structural problem…
The writer examines misguided record label partnerships in Cameroon, focusing on artists like Pascal and Mic Monsta who accepted deals empha…
This analytical essay examines the rise of diaspora-backed record labels in Cameroon's emerging entertainment industry, situating it within …
Using Cameroon's independent artist Salatiel as a case study, this piece argues that musicians who build sustainable careers are those who u…
The writer examines New Bell Music—a prominent Cameroonian independent label built by Jovi—and argues that its tightly closed creative ecosy…
The writer breaks a hiatus from music criticism to release his own track in under 48 hours, using minimal equipment and free beats, in order…
The writer, a respected music critic, returns to rap to demonstrate a principle he believes the Cameroonian hip-hop scene has forgotten: tha…
A primer on Bitcoin and cryptocurrency for African traders, explaining blockchain technology, how to trade digitally, and the specific barri…
A winner of the BDMA (a digital media award) examines what the lead sponsor, Orange Cameroon, actually delivered in its gift package to laur…
A critical examination of how Cameroon's entertainment sector undermines itself through performative professionalism—artists hiding behind i…
A Cameroonian writer reflects on the $60 billion annually sent by African diaspora to the continent—more than Africa receives in foreign aid…
A Cameroonian returnee entrepreneur reflects on the structural prejudice young business owners face—particularly in B2B sales—and traces it …
The writer questions whether unfettered capitalism, as commonly sold to African societies, truly serves the broad population, and proposes i…
The writer makes a spirited argument that Stanley Enow, a Cameroonian rapper, has demonstrably earned and spent more money than his peer Jov…
This 2017 analysis challenges the assumption that Stanley Enow's high-profile international presence and sponsorships translate to greater e…
A sharp critique of the startup boom of the mid-2010s, where easy capital and cultural mythology created a false sense that entrepreneurship…
The writer argues that entrepreneurship is an inborn temperament, not an aspirational title—and that most people drawn to it are chasing cel…
This piece interrogates Africa's reported GDP growth as a misleading metric that masks debt accumulation, capital flight, and the persistenc…
The writer argues that collaboration among Cameroonian artists remains structurally difficult, not merely a matter of goodwill, because econ…
This piece argues that while structural barriers—poor addressing, low card penetration, and skepticism of online transactions—are real obsta…
A reflection on the okada (motorcycle taxi) driver as economic actor and social mirror in Cameroon, examining how educational prestige and c…
A critical examination of how structural desperation in Cameroon's music industry enables systematic exploitation of artists by intermediari…
The writer examines the precarious position of Cameroonian artists and fans following SoundCloud's financial crisis and rumored closures, al…
The post surveys the state of internet-based entrepreneurship in Cameroon, tracking the barriers that young founders face—chiefly gatekeepin…