Public Relations
Media & Communication
A Short History of Slogans
This piece traces the etymology and cultural function of slogans from their Gaelic-Irish origins through their evolution into modern marketing and religious communication. It examines how slogans work—through simplicity, emotional resonance, and memorability—and why they remain a foundational tool for businesses and organizations seeking to establish identity and influence.
On Media Training and the Professionalization of Public Speech
A Cameroon music industry figure responds critically to an entertainer's on-air remark suggesting a peer should quit music, arguing the incident reveals a deeper gap: the lack of professional media coaching and communication skills among many local artists. The piece uses this moment to call for industry-wide investment in PR training, crisis management, and intentional public communication.
Building Credibility in the Digital Age: The Social Resume
The writer reflects on how consistent, public work on social media—specifically through PoiseSocial—transformed professional opportunities that had previously been closed. A story of rejection from a magazine publisher becomes acceptance years later, not because the writer asked again, but because a visible body of work now spoke for itself.
Daphne and the Curious Case of Plagiarism: When PR Breaks Down
Following accusations of plagiarism leveled at urban musician Daphne over the song 'Doucement,' the writer examines not the legal merits of the dispute but the mismanagement of its public defense. While evidence presented by Steven's Music appeared to exonerate Daphne, the writer argues that the aggressive and uncoordinated responses from her team, manager, and collaborators damaged her brand far more than the original accusation.
Mobilisation as Civic Power: Lessons from the Orange Cameroon Crisis
A 2018 analysis of the #OrangeIsTheNewMafia campaign, in which Orange Cameroon customers successfully pressured the telecom provider to withdraw a controversial 'reserve credit' service. The writer uses this moment of coordinated public action to reflect on mobilisation, coalition-building, and the untapped potential of unified civic movements.