A Platform Transition: Moving Beyond Social Media Constraints
In June 2021, Poise announced a significant shift from relying on Facebook distribution to building its own owned platform, introducing a paid subscription model. The move was motivated by Facebook's algorithmic suppression of organic reach, which limited access to Poise's long-form content to roughly 25% of its 17,000 followers despite their deliberate choice to follow the brand.
Staff · 3 June 2021
