Cameroon's Artists and Web Analytics: Building Beyond Social Media
A practitioner in Cameroonian digital marketing observes that local musicians, bloggers, and creatives rely almost entirely on social media metrics while neglecting their own websites and the analytics tools that could reveal their actual reach and audience behaviour. The piece argues that understanding web data—not vanity follower counts—is essential for artists to attract industry partners and build sustainable careers.
Staff · 24 March 2020
