Author
Borno Sandra Awase
2 articles
Five Sales Lessons from Building a Natural Hair Business
A Cameroonian beauty entrepreneur reflects on her journey from self-described reluctant seller to confident founder of Molonga Naturals, sharing five core principles: target your niche, understand your audience's language, solve problems before pitching products, build trust through expertise, and maintain honesty in recommendations.
Staff · 8 April 2020
Five Lessons in Selling: A Natural Hair Entrepreneur's Reckoning
A Cameroonian beauty entrepreneur reflects on her journey building Molonga Naturals, distilling five hard-won insights about sales: stop targeting everyone, speak your audience's language, solve problems before selling products, establish expertise through education, and prioritize honesty over revenue. What emerges is not a sales manual but a philosophy of earned trust.
Staff · 4 March 2020